I am delighted to present the Olfason copper pan. The project consisted of conceptualising a strategic campaign for the new pan and creating social media advertising material and videos for Insta/Facebook and TikTok. I opted for the combination of culinary versatility with a focus on sustainability and longevity. And why? Because it's a great way to communicate the quality and sustainability of the Olavson copper pan. Emphasising the even heat distribution and versatility. It shows step by step how a consumer uses the Olavson copper pan to prepare delicious, versatile dishes and how it not only looks beautiful, but also delivers perfect results in the kitchen - whether frying, braising or sautéing. Finally, the sustainability aspects are emphasised!