SEP24 is the visual identity for a modern B2B service and purchasing portal for the SHK industry (Sanitär, Heizung & Klima). The goal was to create a logo that feels dynamic, modern and digital, while remaining strong and recognizable across both digital and print applications.

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The logo is built around a custom geometric wordmark, combining the letters S, E and P into one distinctive symbol. The interlocking forms communicate connection, efficiency and a streamlined purchasing process, reflecting the idea of bringing SHK businesses, products and services together in one platform.

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The color palette combines a confident blue, representing trust, technology and professionalism, with a vibrant orange accent that adds energy, accessibility and a contemporary character. The contrasting “24” reinforces the idea of an always-available digital platform.

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The identity was developed with flexibility and scalability in mind, allowing the logo to work across web platforms, e-commerce interfaces, print materials, social media and small-format applications such as favicons.